FASHİON TRENDS •••
Lyst, the world's largest fashion company, announced the 2019 trend report. Here are the single headings of that report according to Google searches and consumer trends. Diversity searches came to the fore in 2019. Rihanna's resounding lingerie fashion show, the fact that Victoria's Secret, which announced that it will not include different models, will not hold the fashion show this year, always showed the rise of the diversity trend. This year, people have explored a lot of terms such as diversity, genderlessness, genderless fashion. The awareness of the brands has affected the consumers, and the consumers who expect respect for everyone and all segments have started the awakening of the brands. Sustainability was also a prominent concept in 2019. In 2019, the concept of "sustainability" was researched an average of 27 thousand times a month. People paid special attention to clothes made from natural and recyclable materials. "Organic cotton" was