FASHİON TRENDS •••

Lyst, the world's largest fashion company, announced the 2019 trend report.  Here are the single headings of that report according to Google searches and consumer trends.

Diversity searches came to the fore in 2019.

Rihanna's resounding lingerie fashion show, the fact that Victoria's Secret, which announced that it will not include different models, will not hold the fashion show this year, always showed the rise of the diversity trend.  This year, people have explored a lot of terms such as diversity, genderlessness, genderless fashion.  The awareness of the brands has affected the consumers, and the consumers who expect respect for everyone and all segments have started the awakening of the brands.

Sustainability was also a prominent concept in 2019.

In 2019, the concept of "sustainability" was researched an average of 27 thousand times a month.  People paid special attention to clothes made from natural and recyclable materials.  "Organic cotton" was one of the most searched words.  Brands that made their new collections from recycled materials became popular.

 The most prominent trend of the year was romance.

People were most interested in pearls, stylish buckles, beaded bags, lace, tulle and romantic dresses.  This effect was seen better especially in spring and summer.  Internet searches for mini bags increased by 50% during the summer months.

 Psychedelic designs were very popular.

The psychedelic clothing trend, in which the 70s and 90s intertwined, marked 2019.  Batik pattern, large geometric patterns, piece knitwear and most importantly neon colors were at the forefront.  Internet searches, especially for neon green clothes, increased by 69% in the summer compared to other times.

 Summer 2019 became the summer of printed dresses.

Short, long, flowered, gathered, elastic ... Various models of printed dresses marked the past summer.  Dresses in this style were the most sought after this summer.

 There has been a huge rise in military fashion.

It is not known whether it is about the political situation of the world;  Military outfits were very popular this year.  Cargo pants, loose-pocket vests, overalls, boots and anything with army green

There was a special interest in the late 90s and early 2000s.

Nighty looking dresses, snub-nosed shoes and especially baguette bags lived their golden age.  The search for Fendi's famous baguette bag suddenly increased

The most searched brand of the year was Off-White

Street fashion reached its peak this year.  People's spending on sneakers and t-shirts increased considerably compared to the previous year (sneakers 36% compared to the previous year, and a T-shirt 16%).  One of the reasons for this is that people turn to more expensive brands.

Corsets and corset type clothing are on the rise.

Searches for short tights increased by 137% compared to the previous year, as well as increased interest in parts such as corsets and body with snaps.  Who built the brand new corset production in Turkey Kardashian skims brought a lot of noise.

 Sets and classic jackets marked the year.

Large size jackets were searched the most this year on the Internet.  Oversize, the big size classic jackets, coats were the most popular part of the year.

 The most desirable piece of the year was Bottega Veneta pouch bag.